.CLUB Price Clarification

There have been a few posts regarding increases to the .CLUB wholesale pricing that we would like to clarify. First, as the Registry Operator, we only set the wholesale price for a domain registration/renewal. Our registrar and reseller partners are responsible for setting their desired margin and retail price, and, frankly, there is a wide range of retail pricing with registrars marking up our wholesale price from as low as 10% to as much as 100% or more. We have no control over this.

Our current wholesale price is $8.05 and has been such since we launched in May of 2014. We announced to our registrars a plan for modest wholesale price increases over three years as follows:

Current Wholesale price: $8.05
Wholesale price effective July 1, 2019: $8.95
Wholesale price effective July 1, 2020: $9.45
Wholesale price effective July 1, 2021: $9.95

This represents a price increase of a total of $1.90 over the course of eight years, and in our eighth year of release, our wholesale price will remain less than $10.00. This is very much in line with .COM and .NET and far below the average cost of other gTLDs. We announced this three-year plan to continue our policy of transparency and to give our registrar partners, and you, the confidence of long term price stability.

It is a competitive retail market, so please check prices at different registrars.

About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.

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