One of the early e-commerce sites to use a .CLUB domain name was Soap.club, a great community and subscription service for high quality, all natural soaps. Every bar of their soap is branded “Soap.club” and they have reaped many benefits by using their memorable domain name as their brand. Soap.club is run by Norm Farrar (a.k.a. “The Beard Guy“), a successful entrepreneur and e-commerce expert, who, in addition to operating Soap.club, has a thriving consultancy advising a wide range of clients on maximizing their sales on Amazon.com and elsewhere. In this short interview, Norm shares his startup journey to launch and grow Soap.club and offers great advice and tips for any business. We interviewed Norm when he came to visit us at our new Startups.club location in Fort Lauderdale, Florida.