The Impact of Relevant Domains on SEO: New Domain Research & Tactics

Since the introduction of more that 1,000 new domain name extensions, there has been a lot of interest in and discussion about the impact a domain extension does or does not have on SEO and SEM. As early as 2014 a study was conducted by Bill Hartzer for Globerunner that concluded a new, meaningful domain extension could prove to be more effective and cost-effective than a comparable traditional domain. The study was updated in 2015 with similar results. Around the same time, there were also many articles written about the strong organic rankings of when a search is conducted for “Coffee Club.”

More recently, The Domain Name Association (, of which .CLUB is a member and .CLUB CMO Jeff Sass is a board member, commissioned a study by Web Traffic Advisors to look at the impact domain name extension choice may have on SEO. The study showed that relevant domain names with relevant non-traditional extensions can rank well with less domain authority than more established domains.

Earlier this week Jeff joined Chris Boggs of Web Traffic Advisors, Kevin Rowe of Rowe Digital, Tony Kirsch of Neustar, and SEO Expert Bill Hartzer in a SEMPO Hangout moderated by strategist Steve Plunkett. SEMPO is the Search Engine Marketing Professional Organization. The Hangout, titled “New Domain Research & Tactics” covered a lot of ground around the recent DNA study and more. Hope you enjoy watching the video below.

About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.


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