Lending.club Helps March Roar With .CLUB Premium Name Sales of $80,793.63 – Plus New Domain Availability Dashboard

The registrar channel was supplemented by an auction and two solid direct sales to deliver steady .CLUB premium name sales for the month of March. In addition to the WHD.Global auction and direct sales, 10 different registrars contributed to a respectable Premium Name Sales total of $80,793.63.  The top sale was for Lending.club at $25,000, purchased by popular financial services brand, Lending Club.

This brings the total cumulative premium name sales for .CLUB to $3,710,668.07.

During the month of March 2016 there were 63 premium names sold. 56 names were tiered premium names sold through the registrar channel.  5 names were sold as part of the auction held at the WHD.Global conference and 2 sales were made directly by the registry. Chinese registrars Chengdu West and EJEE collectively sold 24 names, while the individual registrar leader was GoDaddy with 23 names sold.

The highest single .CLUB sale to date remains Wine.club at $140,000.00.  The highest individual sale in March was $25,000 for the name Lending.club.  The second registry direct sale was for Startup.club, which sold for $22,500.  The highest sale by a registrar in March was Outlet.club sold by GoDaddy for $2,999.99.  The top sale from the WHD.Global auction was Hosting.club which sold for approximately $4,503 after conversion from Euro, and which was the highest price sale of the entire WHD.Global auction.

We introduced our tiered premium names to the registrar channel on July 1, 2015 and the registrar channel continues to be an active source of premium name sales for .CLUB. A list of participating registrars is available here. To download a list of the tiered premium names available through the registrar channel on a first come, first served basis, click here.  The tiered premium names available through the registrar channel are names priced up to $10,000.  Higher value names are available through Sedo.com, Afternic.com, Right of the Dot, and through the Registry.



To make it easier for domain investors to track the remaining availability of both standard priced and premium priced .CLUB letter and numeric names, we have launched a new Domain Availability Dashboard at www.nic.club/availability. The dashboard data is updated every 15 minutes and all lists of names are available to be downloaded as a spreadsheet.  In addition to the letter and numeric names, the dashboard offers a 5-day list of Deleting Names for download.  The Deleting Names list is updated once daily.


Figure 1. Visit www.nic.club/availability for the complete data


During the month of March 63 premium .Club domains were sold by 12 different sources. The top sales of the month were made directly by the registry, with Lending.club selling for $25,000 and Startup.club selling for $22,500.  The 5 names sold in the first ever WHD.Global auction generated $8,550.  The names sold at WHD were Hosting.club, Site.club, Email.club, Webdesign.club and Dutch.club.

During the month of March Chinese Registrars Chengdu West and EJEE led collectively with 24 names sold between the two of them, for a total of $9,592.90. GoDaddy  was the top individual registrar with 23 sales totaling $9,619.77.  RU Center had 3 sales and NameCheap, Name.com, Open Provider, Instra, FBS, and Key Systems each had 1 sale.

The retail prices paid for the registrar tiered premium sales ranged from $67.46 to $2,999.99.  Total premium name sales for the month were $80,793.63. 

In March, Chinese Registrars accounted for approximately 12% of all premium name sales.  GoDaddy accounted for 12%, the WHD Auction 11% and the registry direct sales accounted for 59% of the month’s total.

March sales

Figure 2. .CLUB Sales Breakdown by Source



March provided a very balanced month with sales coming from the registry, an auction, and the registrar channel. It was also a very global month, with premium name sales from a number of international markets including China, Russia and Turkey.

Below are the names sold in March at prices of $1,000 or more, accounting for $66,953.10 or 83% of total March sales.

Name Retail Price Sale Source
COMMUNICATION.CLUB  $1,000.00 Key-Systems, LLC
EMAIL.CLUB  $1,311.00 WHD Auction
BOARD.CLUB  $1,760.06 Name.com
WEBDESIGN.CLUB  $1,767.00 WHD Auction
DUB.CLUB  $1,999.99 GoDaddy.com, Inc.
HENRY.CLUB  $1,999.99 GoDaddy.com, Inc.
SETS.CLUB  $2,112.07 FBS Inc.
OUTLET.CLUB  $2,999.99 GoDaddy.com, Inc.
HOSTING.CLUB  $4,503.00 WHD Auction
STARTUP.CLUB  $22,500.00 Direct Sale
LENDING.CLUB  $25,000.00 Direct Sale

To download a PDF copy of this report click here.

About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.