Strong Growth in Subscription Companies Drives New .CLUB Businesses!

Online shopping is eating the world! The ease and convenience of getting just about anything you can imagine delivered to your door in a matter of days (or even hours) is very appealing to the vast majority of shoppers. Within the growing e-commerce ecosystem, there has been tremendous growth in traffic to subscription services. According to a recent article in FORBES, “The subscription e-commerce market has grown by more than 100% percent a year over the past five years…” In addition, “15% of online shoppers have signed up for one or more subscriptions to receive products on a recurring basis, frequently through monthly boxes.”

We’ve seen the growth in popularity of subscription services firsthand as we are regularly discovering new subscription and membership e-commerce businesses that use a .CLUB domain. Of course, that makes perfect sense when you  consider:

  • Online sales are driven by community and membership. Your customers are your club!
  • Over 100% year over year growth in subscription services! – Forbes
  • Many .CLUB sites on Shopify and other eCommerce platforms
  • Strong SEO results for storefronts (,, etc.)
  • Key .CLUB & Subscription categories: Beauty, Food, Apparel, Lifestyle, Pets, Kids.

If you have an e-commerce idea or business, especially one that would benefit by a membership or subscription model, you should be considering a .CLUB domain name, a name that naturally and memorably conveys the community around your products and business. There truly is no better domain name if your business has a recurring revenue model.

Another benefit of using a .CLUB domain is the ability to get a great keyword domain at a reasonable price and reap the SEO benefits of a memorable, meaningful category killer domain. You can find a great domain at, with low Easy Payments plans. Use code “MEMBER” at checkout for a 15% discount.

About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.

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