The sun rises on the launch of a new top level domain name (gTLD or nTLD) with a required Trademark Sunrise period. This period typically lasts for 60 days, during which time owners of registered trademarks have the first opportunity to register their “trademark.tld” names before the names would be available to the general public. The Sunrise period for .CLUB began on January 28 and ends on March 29th.
In order to participate in any Sunrise period, trademark owners must first register their marks with the Trademark Clearinghouse (TMCH). .CLUB was featured in a TMCH hosted webinar last week, where I had the chance to give an overview of our plans for .CLUB and some specific Sunrise recommendations for brands and trademark holders.
So far Sunrise registrations for .CLUB are signaling great demand for the new web address from a broad range of vertical industries across the globe, including high-profile sports teams, auto manufacturers, major consumer and luxury brands, private clubs and more – very representative of the wide range of businesses that can benefit from a YourBrand.club name.
According to Colin, “We’re excited but not surprised to see the strong response for .CLUB domain names during Sunrise thus far… Trademark holders are recognizing that a .CLUB domain name is a valuable asset they can use to market to and represent their community of customers and loyal followers.”