WTF is a REGISTRY? The .CLUB Session at Namescon 2020 (How to become a Domain Registry)

The .CLUB team had a great trip to Austin, Texas to attend the Namescon Global 2020 conference, the #1 Domain Conference in the World. This year, the first time in Austin, Namescon’s theme was “The Domain Economic Forum” and there were a number of featured content sessions intended to educate, illuminate, and advance the business and industry of Domain Names. With that in mind, the .CLUB team was invited to present a session focused on the economics of a domain registry. The official description:

Transparent Calculation Series: Economics of a Registry – Take a deep dive into the business of a Registry Operator from the team behind the popular .CLUB extension. What does a Registry really do? What are the responsibilities of a Registry, the economics, strategies, upsides, downsides, best practices, complications, and more! As part of the Transparent Calculation Series, this session will give real world examples and insights from seasoned executives who have been through the process of applying for and operating a successful Registry. Led by .CLUB’s Jeff Sass, CMO, with Colin Campbell, chairman and founder, and Michele Van Tilborg, President.

The hour-long session features a presentation by CMO Jeff Sass, followed by discussion and Q&A with .CLUB’s Colin Campbell (Chairman & Founder) and Michele Van Tilborg (President). While we use .CLUB and our experience as a framework for examples, the detailed and candid information is valuable for anyone considering getting into the Registry Operator business through the acquisition of an existing registry, or by applying for a new TLD when ICANN launches “round two.”

Below is a video of the entire presentation and session, which we called, “WTF is a REGISTRY?”

In addition to our session, and many great meetings with friends and partners, as we have done for every Namescon, .CLUB provided the paddles for the live domain auction, which is always one of the highlights of the Namescon event. Needless to say, we enjoyed watching the bidding!

About the Author

Jeff Sass

Jeff Sass is .CLUB's Chief Marketing Officer. You can follow him on Twitter at @Sass.

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